Target
Who are we trying to reach?
Location, budget, configuration and timeline are agreed before spend. The buyer is defined from the project, not from a generic audience claim.
Developer acquisition
BUYESITE focuses on reaching relevant buyer audiences and creating qualified demand around real estate projects. Acquisition here is the work of defining that audience and reading the enquiry that comes back. It is not a promise of a lead count.
Target
Location, budget, configuration and timeline are agreed before spend. The buyer is defined from the project, not from a generic audience claim.
Market
The market is the set of people who could actually buy this project. BUYESITE does not publish invented audience sizes.
Campaign
Search, Meta and Instagram are used when they match that buyer, not as a default mix. Channel choice follows the brief.
Qualification
Enquiries are read for fit. The developer’s sales team still owns negotiation, pricing, inventory and closing.
Reach is planned from the project, not from invented audience sizes, CPL or conversion rates.